I work with small businesses and founders who don't have in-house teams or big agency budgets — helping them go from idea to launch to growth with one accountable partner.
Too many vendors
Too many tools
Too many handoffs
No clear owner
No continuity
Creating cohesive visual identities that communicate who you are.
Designing intuitive experiences that your customers will love.
Shopify, WordPress, Webflow — built to convert and easy to manage.
Clean, performant code that brings designs to life.
Messaging and visuals that resonate with your audience.
Strategic launches that make an impact from day one.
Data-driven strategies to reach and retain customers.
Continuous partnership to keep things running smoothly.
I start by listening. What are you building? Who is it for? What does success look like?
From brand direction to user flows, I create designs that feel right for your audience.
Clean, performant development that brings the vision to life — on whatever platform makes sense.
A strategic launch that sets you up for success, not just a go-live.
Ongoing optimization and marketing to help you reach more of the right people.
I partner with people who are building something meaningful — and need a reliable, accountable collaborator to help make it real.
"Michelle was fantastic to work with—super easygoing, communicative, and always took the time to clearly explain what the metrics meant and how they impacted performance. She provided thoughtful insights and actionable recommendations that really helped optimize the campaign. She also did an excellent job managing spend, quickly turning off underperforming SKUs and reallocating budget to higher-performing items to maximize results."
Becky W.
BB At Play
If you're ready to take your idea from concept to launch — or need help growing what you've already built — I'd love to hear from you.
Start a project