About
I’ve spent my career building and leading marketing functions in growing organizations. Early on, I was part of a team scaling from 400 to over 1,200 employees, where I learned how to move quickly, build systems under pressure, and take ownership of outcomes.
From there, I led content marketing and went on to spend five years as a Marketing Director, overseeing strategy, production, analytics, budgeting, and team leadership. More recently, I’ve led digital marketing initiatives across consulting and in-house roles, driving integrated campaigns, website development, and UX improvements.
Along the way, I’ve continued to build my technical skill set, earning a graduate certificate in Full Stack Development and now completing a Master’s in Digital Media Design, with a focus on frontend website design and development, animation/film, and computational design.
I built Little Quill Company because I kept seeing the same gap: companies without in-house marketing leadership making expensive bets with no measurement framework, no attribution, and no one accountable for the outcome. I'm that person now.
I believe the best work comes from clear thinking. I avoid jargon, unnecessary complexity, and anything that doesn't serve the goal.
When you work with me, you're not passed between departments. I own the outcome from start to finish.
I build things that last. That means sustainable systems, maintainable code, and strategies that scale.
Running Little Quill Company — building acquisition and lifecycle systems for companies without in-house marketing leadership.
10+ years of in-house marketing across high-growth startups and Fortune 500 brands. Built departments, managed teams, and owned strategy through execution.
Master's in Digital Media Design and Development (in progress). Graduate certificates in Full Stack Development and Frontend Development. BA in Advertising, PR, and Visual Communications.
"Michelle was fantastic to work with—super easygoing, communicative, and always took the time to clearly explain what the metrics meant and how they impacted performance. She provided thoughtful insights and actionable recommendations that really helped optimize the campaign. She also did an excellent job managing spend, quickly turning off underperforming SKUs and reallocating budget to higher-performing items to maximize results."
Becky W.
BB At Play
If you're ready to take your idea from concept to launch — or need help growing what you've already built — I'd love to hear from you.
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