Selected work

Real results, real clients.

Performance analysis, paid media optimization, and growth strategy work. All metrics are real and benchmarked against prior periods or industry standards.

Digital Marketing Strategy + E-commerce + Analytics

Red Stem Native Landscapes

Led digital marketing strategy and execution for an ecological landscaping firm, overseeing Shopify e-commerce, SEO, seasonal sales, webinar marketing, email campaigns, and performance analytics to drive measurable revenue growth and customer acquisition.

ShopifySEOEmail CampaignsWebinar MarketingSeasonal StrategyPerformance AnalyticsContent MarketingWebsite Development

Results

+38%

Sessions

+87%

Sales

+107%

Marketing Orders

+60%

Organic Traffic

+66%

Sessions w/ Cart Adds

+83%

Winter Consultations

What it's like to work with me

"Michelle was fantastic to work with—super easygoing, communicative, and always took the time to clearly explain what the metrics meant and how they impacted performance. She provided thoughtful insights and actionable recommendations that really helped optimize the campaign. She also did an excellent job managing spend, quickly turning off underperforming SKUs and reallocating budget to higher-performing items to maximize results."

Becky W.

BB At Play

Due to NDAs and client confidentiality, some projects can't be shown publicly. If you'd like to learn more about my work in a specific industry or capability, feel free to reach out.

Let's build something real.

If you're ready to take your idea from concept to launch — or need help growing what you've already built — I'd love to hear from you.

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